Arhive Google My Business

Geographic Targeting 101 in Digital media

What is Geo targeting for ads Geo targeting is a feature that allows digital media advertisers to specify a location, or a set of locations, as the only area(s) in which they want their ads to show. This is an essential strategy for businesses that depend...

HOW TO: Track physical store visits in Google Ads using Google My Business page

Category: Digital Marketing, Google Ads, Google My Business

If visits to your physical locations—like hotels, auto dealerships, restaurants, and retail stores—are important to your business, you can use conversion tracking to help you see how your ad clicks and viewable impressions influence store visits. What Are Google Ads Store Visit Conversions? Google estimates store visit...