HOW TO: boost up your ads positionAdministrator
Disclaimer: we’re not going to, directly, boost up your sales. Raising numbers in sales might appear as a derivative effect😊
Growing your Ads quality score
“When a searcher sees your ad, the ad needs to stand up, wave its arms, jump up and down, and shout, ‘I have the answer to your question?’” (Brad Geddes in Advanced Google Adwords)
Improving your ads copy
Your ad should should display your products’ features and benefits. Keep in mind to build your ads for the consumer to identify with your ad copy, using your consumers’ language is important.
Try to use a clear call-to-action in your ad copy, user need to know exactly what action do you expect them to do. Some example of CTAs are: Book your trip now, Call us, Subscribe to our newsletter fore more advices. Another great thing about this tactic is that it repels the users which are not willing to take any kind of action, and it lowers your cost by filtering interested from not interested.
Improving your content on the LP
First question you should ask yourself is, DO my Landing page answer the searcher’s question?
The first question your LP must quickly answer is “Am I in the correct place?”. Looking at it, the answer should be water clear in the first five seconds.
Splitting your keywords into more niched adgroups (granularity)
Granular adwords account organization means that the keywords in an adgroup are strongly related and you do not see other ways to separate out the keywords. In addition, your ad copy should reflect every single keyword in your ad group.
I know it sounds a little maniacal but it’s a fact that Google still takes in account words at a semantical level.
Add extensions to your ads
With callout extensions, you can promote unique offers to shoppers, like free shipping or 24-hour customer service. When customers see your ads, they get detailed information about your business, products, and services. This article gives an overview of callout extensions.
Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.
Google Ads may set up automated call extensions when your website has a phone number and your business goals include getting people to call you.
To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.
Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place. Location extensions may also include a phone number or call button so that users can easily call your business. Read more on how to activare your location extensions further down this other article we wrote a while ago.
If all the above have been set up and your ads are still positioning below the first 2 positions, it’s time to make a small adjustment to the bids.
To be continued.